In less than a decade, the concept known as mobility as a service (MaaS) has captured the imagination of visionaries and innovators throughout the global transport industry. As an opportunity with potential to transform the industry and reduce dependence on car ownership, MaaS evolved from an intriguing concept to early-stage reality (at least in terms of trials, pilot projects and embryonic services).
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Urban mobility is described as the lifeblood of modern cities, a critical economic factor, and a facilitator of smart, sustainable development. Planning a smart city that delivers effective and equitable urban mobility solutions is one of the most pressing problems for cities throughout the world. In this article — the first in a planned series — we provide a perspective on urban mobility challenges and examples of smart urban mobility solutions.