In less than a decade, the concept known as mobility as a service (MaaS) has captured the imagination of visionaries and innovators throughout the global transport industry. As an opportunity with potential to transform the industry and reduce dependence on car ownership, MaaS evolved from an intriguing concept to early-stage reality (at least in terms of trials, pilot projects and embryonic services).
Electric scooters appeal to those who want to move quickly and easily through urban streets at low cost while avoiding congestion and solving first mile / last mile mobility problems. However, menacing clouds - in the form of safety, regulatory and business model issues - linger above the nascent e-scooter sharing market, raising questions about its future. A key question is whether cities can find ways for this new micro-mobility service to add value to sustainable urban mobility. In this article, we explore the e-scooter market and competitive dynamics and offer a perspective on smart city challenges. To learn about the lessons learned from the city perspective regarding the introduction of e-scooter sharing, please read our article E-Scooters: A Collision Between Innovation And Controversy.